by Harrison Durland | Dec 31, 2019 | Soapbox, Speaking, Technique
When you are trying to teach or argue for something—whether in a debate, speech, lecture, or blog article—you should present the points as uncontroversial, perhaps even intuitive (so long as you aren’t being misleading); after all, you want the audience to believe...
by Joshua Anumolu | Jan 17, 2018 | Communication/Rhetoric, Speech Events, Strategy
In my last post, I covered Reciprocity, the first “principle of persuasion” examined by Dr. Cialdini in his book Influence. In this post, I will discuss the contrast principle, another essential point covered by Cialdini. The contrast principle says that perception is...