by Joshua Anumolu | Mar 17, 2018 | Communication/Rhetoric, Technique
This post is a continuation of our series on how to have influence. Part one examined reciprocity, part two focused on the contrast principle, and part three began a discussion on commitment and consistency. This post finishes up part three with a few more tips on how...
by Joshua Anumolu | Mar 14, 2018 | Communication/Rhetoric, Technique
This post is part of a series on how to have influence. Be sure to read parts one and two for more tips on building your influence. “It’s easier to resist at the beginning than at the end.” – Leonardo da Vinci This post will cover the third...
by Joshua Anumolu | Jan 17, 2018 | Communication/Rhetoric, Speech Events, Strategy
In my last post, I covered Reciprocity, the first “principle of persuasion” examined by Dr. Cialdini in his book Influence. In this post, I will discuss the contrast principle, another essential point covered by Cialdini. The contrast principle says that perception is...
by Joshua Anumolu | Dec 30, 2017 | Communication/Rhetoric, Strategy
“A few years ago, a university professor tried a little experiment. He sent Christmas cards to a sample of perfect strangers. Although he expected some reaction, the response he received was amazing—holiday cards addressed to him came pouring back from people who had...
