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Engage Contrast

Engage Contrast

When you are trying to teach or argue for something—whether in a debate, speech, lecture, or blog article—you should present the points as uncontroversial, perhaps even intuitive (so long as you aren’t being misleading); after all, you want the audience to believe...
Wanted: Ethos Bloggers

Wanted: Ethos Bloggers

One day in September, I got an email welcoming me to the Ethos team. I’d seen a post asking for applicants, sent in my resume, and landed a spot as a blogger. That was two years ago, almost to the day. Since then, I’ve gotten to see hundreds of posts from other...